Jetblue Case

Case Study: JetBlue High move Airline Melts disorder in Ice Strom 1.To analyze JetBlues attitudes and practices that contributed to a legal disaster JetBlue Air expressive styles Corporation (NASDAQ: JBLU) is an American chintzy airline which headquartered in the Long Island City neighborhood of the late York City borough of Queens. JetBlue was completed by former Southwest Airlines employee viz. David Neeleman in February 1999, below the first name of NewAir. JetBlue followed Southwests approach by offering low-cost travel for its customers. In contrast, it created distinguishably by victimization luxury amenities, such(prenominal) as in- shoot entertainment, TV on every trounce invest, paperless(prenominal) tag end and exceptional service by flight crew members (Argenti, 2009 p.100). JetBlue believed that its web-based booking, alternatively than booking through ticketing agents, the comp each would be able to solve greater control on managing seat sales whi ch in turn avoids customers being bumped. JetBlue also uses paperless cockpit, no meals served on any of its flights, and paperless ticket, which all reduce time and be. They also use a single aircraft type, which in the long disembowel view ass training costs low, and manpower habit at a high.

Another way that JetBlue utilizes it resources is by utilise the new A320s, which are larger and more than fuel-efficient. JetBlue also has less congested airports, which helps to speed flight departures and puzzle their passengers to their destinations in a faster manner. Some of the marketing techniques that JetBlue uses are web-based ticketing, which is then ! utilize as a distribution channel. They induce a innovative market segment properly determine for the business travelers flying point-to-point and of course effective pricing which gives them the brim against their competitors (Evans, 2007). As for service, JetBlue is endlessly in constant communication with customers to keep them informed of changes or inconveniences. Customers are refunded sometimes when there are...If you requisite to get a full essay, order it on our website: BestEssayCheap.com

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